The A-Z Guide to Conversion Rate Optimization
26 Tips to Help You Boost Website Conversion Rate
Above the Fold
Well placed Call-to-actions and information Above the Fold, while getting rid of distractions like sliders will increase conversions.
Behavioral Targeting
Behavioral targeting is the ability to customize your website so it speaks directly to the visitor based on their browsing behavior.
Cross Browser Testing
Your website needs to be tested across all major browsers, OS and screen sizes. Make sure it works correctly or your conversions will suffer.
Design
Design is more than just aesthetics. Your website design should naturally guide your visitors through your conversion funnel and increase conversions.
Email Marketing
Email marketing is one of the most effective forms of online marketing. With the right strategy, email can drive massive amounts of conversions.
Forms
Simplify your forms and only ask for what is absolutely necessary. Complex forms scare away visitors and kill conversions.
Goal Tracking
You can't improve what you don't track. Setting up goal tracking allows you to know exactly where your conversions are coming from and what's working.
Heatmaps
Heatmaps show you exactly where visitors click and how far down the page they scroll. Use this data to make your pages more conversion friendly.
Image Sliders
Image sliders and carousels are bad for conversions. Ditch the slider and replace it with a strong, clear message and a compelling call to action.
Journey Mapping
Map out your customer's journey from first contact to conversion. Identify and remove friction points to increase your conversion rate.
Keywords
Your keywords need to match the intent of your visitors. Using the right keywords in your headlines and copy will increase relevance and boost conversions.
Landing Pages
Every ad and email campaign should link to a dedicated landing page with one clear goal. Generic pages kill conversions. Specific landing pages increase them.
Multivariate Testing
Multivariate testing allows you to test multiple elements on a page at the same time to find the winning combination that produces the highest conversion rate.
Newsletter
A newsletter keeps you top of mind with your prospects. Regular helpful content builds trust and drives conversions over time.
Offers
A compelling offer is the foundation of any conversion. Make sure your offer is relevant, valuable and clearly communicated to your target audience.
Payment Options
Offering multiple payment options removes friction from the checkout process. The more ways people can pay, the more conversions you'll get.
Quality
Quality content, quality products and quality customer service all build trust. Trust is the foundation of conversions. Never compromise on quality.
Retargeting
Retargeting allows you to show ads to people who have visited your website. It keeps your brand top of mind and brings visitors back to convert.
Split Testing
Split testing (A/B testing) is the process of testing two versions of a page to see which one converts better. It's the cornerstone of CRO.
Testimonials
Testimonials and reviews build social proof and trust. They show potential customers that others have had a positive experience with your product or service.
Usability Testing
Usability testing reveals how real users interact with your website. Fix usability issues and you'll remove barriers that are preventing conversions.
Video
Video content increases engagement and time on site. Product videos, explainer videos and testimonial videos can dramatically increase conversions.
Website Speed
Every second of page load time costs you conversions. Optimize your website speed and you'll see an immediate improvement in your conversion rate.
XML Sitemap
Using XML (eXtensible Markup Language) Sitemap helps search engines like Bing and Google discover your website and rank your pages where they can be found by your target buyers.
You or Your
Write your copy using "you" and "your" to speak directly to your visitor. Personal copy creates connection and increases conversion rates significantly.
Zero In
Zero in on your target audience. Understand who your visitors are and their intent. The more targeted your message, the higher your conversion rate.
Check Your CRO Score
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